/* AMK Personal Branding - main stylesheet */

:root {
  --bone: #FAFAF7;
  --ink: #171717;
  --ember: #F4681F;
  --grey: #7A756E;
  --card: #FFFFFF;
  --secondary: #F1F0EC;
  --border: rgba(23, 23, 23, 0.12);
  --radius: 16px;
  --font-display: "Special Gothic Condensed One", "Arial Narrow", Impact, sans-serif;
  --font-sans: "Special Gothic", Inter, system-ui, -apple-system, sans-serif;
  --font-mono: "JetBrains Mono", ui-monospace, SFMono-Regular, monospace;
}

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--bone);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img, video { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
::selection { background: var(--ember); color: var(--ink); }

.wrap { max-width: 1280px; margin: 0 auto; padding-left: 20px; padding-right: 20px; }
.section { padding-top: 80px; padding-bottom: 80px; }

.screen-reader-text {
  position: absolute !important;
  width: 1px; height: 1px; overflow: hidden; clip: rect(1px,1px,1px,1px); white-space: nowrap;
}
.skip-link:focus {
  position: fixed; top: 12px; left: 12px; width: auto; height: auto; clip: auto;
  background: var(--ink); color: var(--bone); padding: 10px 16px; border-radius: 999px; z-index: 100;
}

/* Typography */
.h2, .h3, .h3-big, .hero-title, .cta-title, .step-title, .stat-value, .result-k, .who-text, .brand-mark {
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.01em;
  line-height: 0.95;
  text-transform: uppercase;
  margin: 0;
}
.h2 { font-size: clamp(2.5rem, 6vw, 4.5rem); }
.h3 { font-size: clamp(1.5rem, 3vw, 1.9rem); }
.h3-big { font-size: clamp(2.2rem, 5vw, 3.75rem); }
.ember { color: var(--ember); }
.lede { max-width: 28rem; color: var(--grey); margin: 0; }
.eyebrow { font-family: var(--font-mono); font-size: 12px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--ember); }

/* Header */
.site-header {
  position: sticky; top: 0; z-index: 40;
  border-bottom: 1px solid var(--border);
  background: rgba(250, 250, 247, 0.85);
  backdrop-filter: blur(10px);
}
.header-inner {
  min-height: 72px;
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: center;
  gap: 16px;
  padding-top: 12px;
  padding-bottom: 12px;
}
.brand-slot { min-width: 0; display: flex; align-items: center; }
.brand { display: inline-flex; align-items: center; gap: 6px; flex: 0 0 auto; }
.brand-mark { font-size: 26px; }
.brand-dot { width: 8px; height: 8px; border-radius: 999px; background: var(--ember); }
.custom-logo-link {
  display: inline-flex;
  align-items: center;
  flex: 0 0 auto;
  width: auto;
  max-width: 132px;
  line-height: 0;
}
.custom-logo-link img,
img.custom-logo {
  display: block;
  width: auto !important;
  height: 42px !important;
  max-width: 132px !important;
  max-height: 42px !important;
  object-fit: contain;
}
.site-nav { display: none; }
.nav-list { display: flex; gap: 28px; list-style: none; margin: 0; padding: 0; font-size: 15px; }
.nav-list a:hover { color: var(--ember); }
@media (min-width: 900px) {
  .header-inner { grid-template-columns: minmax(120px, 1fr) auto minmax(120px, 1fr); }
  .site-nav { display: block; }
  .header-inner > .btn { justify-self: end; }
}
@media (max-width: 420px) {
  .header-inner { gap: 10px; }
  .custom-logo-link img,
  img.custom-logo { height: 36px !important; max-height: 36px !important; max-width: 104px !important; }
  .btn-sm { padding: 8px 12px; font-size: 13px; }
}

/* Buttons */
.btn {
  display: inline-flex; align-items: center; gap: 8px;
  border-radius: 999px; padding: 12px 24px;
  font-size: 15px; border: 1px solid transparent;
  transition: transform .2s ease, background-color .2s ease, color .2s ease, border-color .2s ease;
}
.btn:hover { transform: translateY(-2px); }
.btn .arrow { transition: transform .2s ease; }
.btn:hover .arrow { transform: translate(2px, -2px); }
.btn-sm { padding: 9px 16px; font-size: 14px; }
.btn-lg { padding: 16px 28px; }
.btn-ember { background: var(--ember); color: var(--ink); }
.btn-ink { background: var(--ink); color: var(--bone); }
.btn-ghost { border-color: var(--border); }
.btn-ghost:hover { background: var(--ember); border-color: var(--ember); color: var(--ink); }

/* Decorations */
.grid-bg {
  position: absolute; inset: 0; opacity: .4;
  background-image:
    linear-gradient(to right, rgba(23,23,23,.06) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(23,23,23,.06) 1px, transparent 1px);
  background-size: 48px 48px;
}
.grid-faint { opacity: .1; }
.glow-ember {
  position: absolute; left: 0; right: 0; height: 380px; pointer-events: none;
  background: radial-gradient(60% 100% at 50% 50%, rgba(244,104,31,.22), transparent 70%);
}
.glow-top { top: 0; }
.glow-bottom { bottom: 0; }

/* Hero */
.hero { position: relative; overflow: hidden; }
.hero-inner { position: relative; padding-top: 72px; padding-bottom: 72px; }
@media (min-width: 900px) { .hero-inner { padding-top: 120px; padding-bottom: 120px; } }
.chip {
  display: inline-flex; align-items: center; gap: 8px;
  border: 1px solid var(--border); border-radius: 999px;
  padding: 6px 14px; font-size: 12px; letter-spacing: .18em; text-transform: uppercase;
}
.chip-dot { width: 6px; height: 6px; border-radius: 999px; background: var(--ember); }
.hero-title { margin-top: 24px; font-size: clamp(3rem, 10vw, 9rem); }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 32px; }

/* Stats */
.stat-strip { border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); background: var(--secondary); }
.stat-grid { display: grid; grid-template-columns: repeat(2, 1fr); }
@media (min-width: 768px) { .stat-grid { grid-template-columns: repeat(3, 1fr); } }
.stat { padding: 32px 16px; border-left: 1px solid var(--border); }
.stat:first-child { border-left: 0; }
.stat-value { font-size: clamp(2.2rem, 5vw, 3.75rem); color: var(--ember); }
.stat-label { margin-top: 8px; font-size: 12px; letter-spacing: .18em; text-transform: uppercase; color: var(--grey); }

/* Section heads */
.section-head { display: flex; flex-wrap: wrap; align-items: flex-end; justify-content: space-between; gap: 16px; margin-bottom: 40px; }

/* Bento */
.bento { display: grid; grid-template-columns: 1fr; gap: 16px; }
@media (min-width: 900px) {
  .bento { grid-template-columns: repeat(6, 1fr); grid-auto-rows: minmax(180px, auto); }
  .tile-1 { grid-column: span 4; grid-row: span 2; }
  .tile-2, .tile-3 { grid-column: span 2; }
  .tile-4, .tile-5 { grid-column: span 3; }
}
.tile {
  display: flex; flex-direction: column; justify-content: space-between; gap: 24px;
  border: 1px solid var(--border); border-radius: var(--radius);
  background: var(--card); padding: 28px; height: 100%;
}
.tile-dark { background: var(--ink); color: var(--bone); border-color: rgba(255,255,255,.08); }
.tile-num { font-family: var(--font-mono); font-size: 12px; letter-spacing: .2em; color: var(--ember); }
.tile-text { margin: 12px 0 0; max-width: 34rem; color: var(--grey); }
.tile-dark .tile-text { color: rgba(250,250,247,.7); }

/* Process */
.process { position: relative; }
.process-line-h { display: none; }
.process-line-v { position: absolute; left: 23px; top: 24px; bottom: 40px; width: 1px; background: var(--border); }
.process-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 40px; }
.step { display: flex; align-items: flex-start; gap: 20px; }
.step-num {
  position: relative; z-index: 1; flex: 0 0 auto;
  width: 48px; height: 48px; border-radius: 999px;
  background: var(--ember); color: var(--ink);
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-display); font-size: 20px;
}
.step-title { font-size: 1.35rem; }
.step-text { margin: 8px 0 0; font-size: 14px; color: var(--grey); }
@media (min-width: 900px) {
  .process-line-v { display: none; }
  .process-line-h { display: block; position: absolute; left: 10%; right: 10%; top: 24px; height: 1px; background: var(--border); }
  .process-list { grid-template-columns: repeat(5, 1fr); gap: 24px; }
  .step { flex-direction: column; align-items: center; text-align: center; gap: 0; }
  .step-body { margin-top: 24px; }
}

/* Work */
.work { background: var(--ink); color: var(--bone); padding: 64px 0; border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }
.work .h2 { margin-top: 12px; }
.reel-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; margin-top: 40px; }
@media (min-width: 900px) { .reel-grid { grid-template-columns: repeat(4, 1fr); gap: 20px; } }
.reel { position: relative; aspect-ratio: 9 / 16; border-radius: var(--radius); overflow: hidden; background: #000; border: 1px solid rgba(250,250,247,.12); }
.reel video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.reel-tag {
  position: absolute; top: 12px; left: 12px; z-index: 2;
  background: var(--ember); color: var(--ink);
  border-radius: 999px; padding: 4px 10px;
  font-size: 10px; letter-spacing: .18em; text-transform: uppercase;
}

/* Marquees */
.marquees { margin-top: 56px; display: grid; gap: 16px; }
.marquee { overflow: hidden; }
.marquee-track { display: flex; width: max-content; gap: 24px; animation: amk-marquee 45s linear infinite; }
.marquee-group { display: flex; gap: 24px; flex-shrink: 0; }
.marquee-reverse { animation: amk-marquee-rev 50s linear infinite; }
.marquee-fast { animation-duration: 28s; }
.marquee:hover .marquee-track { animation-play-state: paused; }
@keyframes amk-marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@keyframes amk-marquee-rev { from { transform: translateX(-50%); } to { transform: translateX(0); } }

.still { position: relative; margin: 0; width: 288px; height: 192px; border-radius: var(--radius); overflow: hidden; border: 1px solid rgba(250,250,247,.12); flex-shrink: 0; }
@media (min-width: 900px) { .still { width: 384px; height: 256px; } }
.still img { width: 100%; height: 100%; object-fit: cover; }
.still figcaption {
  position: absolute; bottom: 12px; left: 12px;
  background: var(--ember); color: var(--ink);
  border-radius: 999px; padding: 4px 10px;
  font-size: 10px; letter-spacing: .18em; text-transform: uppercase;
}

/* Brands */
.brands { background: var(--bone); padding: 48px 0; border-bottom: 1px solid var(--border); }
.brands-title { text-align: center; margin: 0 0 32px; font-family: var(--font-mono); font-size: 12px; letter-spacing: .2em; text-transform: uppercase; color: var(--grey); }
.logo-card { width: 176px; flex-shrink: 0; display: flex; flex-direction: column; align-items: center; gap: 12px; }
@media (min-width: 900px) { .logo-card { width: 224px; } }
.logo-box { width: 100%; height: 88px; display: flex; align-items: center; justify-content: center; padding: 12px; border: 1px solid var(--border); border-radius: 12px; background: var(--card); }
.logo-box img { max-height: 100%; max-width: 100%; object-fit: contain; }
.logo-name { font-family: var(--font-mono); font-size: 11px; letter-spacing: .16em; text-transform: uppercase; color: rgba(23,23,23,.7); }

/* Results */
.results { background: var(--secondary); border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }
.result-grid { display: grid; gap: 16px; margin-top: 48px; }
@media (min-width: 768px) { .result-grid { grid-template-columns: repeat(3, 1fr); } }
.result { border: 1px solid var(--border); border-radius: var(--radius); background: var(--card); padding: 32px; }
.result-k { font-size: clamp(2.2rem, 4vw, 3rem); color: var(--ember); }
.result-l { margin-top: 12px; font-size: 14px; color: var(--grey); }

/* Who */
.who-grid { display: grid; gap: 16px; margin-top: 48px; }
@media (min-width: 768px) { .who-grid { grid-template-columns: repeat(2, 1fr); } }
.who { flex-direction: row; align-items: flex-start; gap: 16px; }
.check { color: var(--ember); font-size: 20px; line-height: 1.2; }
.who-text { font-size: clamp(1.35rem, 2.6vw, 1.8rem); line-height: 1.15; margin: 0; }

/* CTA */
.cta { position: relative; overflow: hidden; background: var(--ink); color: var(--bone); }
.cta-inner { position: relative; padding-top: 96px; padding-bottom: 96px; }
.cta-title { font-size: clamp(3rem, 9vw, 8rem); line-height: .9; }
.cta-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 16px; margin-top: 40px; }
.cta-mail { color: rgba(250,250,247,.7); text-underline-offset: 4px; }
.cta-mail:hover { color: var(--ember); text-decoration: underline; }

/* Footer */
.site-footer { border-top: 1px solid var(--border); background: var(--bone); }
.footer-inner { display: flex; flex-direction: column; gap: 16px; padding-top: 32px; padding-bottom: 32px; }
@media (min-width: 768px) { .footer-inner { flex-direction: row; align-items: center; justify-content: space-between; } }
.footer-note { margin: 0; font-size: 14px; color: var(--grey); }

/* Back to top */
.to-top {
  position: fixed; right: 20px; bottom: 20px; z-index: 50;
  width: 44px; height: 44px; border-radius: 999px;
  background: var(--ember); color: var(--ink);
  display: flex; align-items: center; justify-content: center;
  opacity: 0; pointer-events: none; transform: translateY(8px);
  transition: opacity .25s ease, transform .25s ease;
}
.to-top.is-visible { opacity: 1; pointer-events: auto; transform: none; }

/* Reveal animation */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s ease var(--d, 0s), transform .7s cubic-bezier(.22,1,.36,1) var(--d, 0s); }
.reveal.is-in { opacity: 1; transform: none; }
.no-js .reveal { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .marquee-track { animation: none; }
}

/* Blog fallback */
.post-list { display: grid; gap: 24px; margin-top: 32px; }
@media (min-width: 768px) { .post-list { grid-template-columns: repeat(2, 1fr); } }
.post-thumb img { border-radius: 12px; }
.post-excerpt { color: var(--grey); }